Privacy Policy

Last Updated: 4 September 2026

At ELEFAE, operated by Elefae Apparels LLP (“ELEFAE”, “we”, “us”, or “our”), we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, and protect your information when you visit www.elefae.com, create an account, place an order, contact us, or otherwise use our services.

1. Information We Collect

When you use our website or purchase from ELEFAE, we may collect information such as:

• Name
• Mobile number
• Email address
• Billing and shipping address
• Order and purchase details
• Payment and transaction information
• Account information, where applicable
• Customer service communications and feedback
• Browser, IP address, and website usage information
• Cookies and similar technologies

Payment card, UPI, banking, or other payment information may be processed directly by our authorised payment service providers. We do not intend to store complete card or banking credentials on our systems.

2. How We Use Your Information

We may use your information to:

• Process and fulfil your orders
• Confirm orders and payments
• Arrange shipping and delivery
• Provide order and delivery updates
• Process returns, exchanges, refunds, or cancellations
• Provide customer support
• Send invoices and transaction-related communications
• Improve our products, website, and customer experience
• Prevent fraud, misuse, and security incidents
• Maintain business and transaction records
• Comply with applicable legal and regulatory requirements
• Send promotional communications where permitted or where you have provided the required consent

3. Sharing of Information

We may share necessary personal information with trusted third parties that help us operate our business, including:

• Payment gateways and payment processors
• Courier and logistics partners
• Communication service providers
• Government, regulatory, or law-enforcement authorities where required by law

We share only the information reasonably necessary for these parties to provide their services or fulfil applicable legal requirements.

ELEFAE does not sell or rent your personal information to third parties.

4. Payments

Payments made through our website may be processed by third-party payment service providers.

Your payment information will be handled in accordance with the security standards and privacy practices of the relevant payment provider.

5. Cookies and Website Technologies

ELEFAE may use cookies and similar technologies to:

• Keep the website functioning properly
• Remember your preferences
• Maintain shopping-cart functionality
• Understand website usage
• Improve website performance
• Measure marketing effectiveness
• Provide a more relevant shopping experience

You may manage or disable cookies through your browser settings. Certain website features may not function correctly if essential cookies are disabled.

6. Marketing Communications

Where permitted, we may send you information about ELEFAE products, offers, launches, and promotions through email, SMS, WhatsApp, or other communication channels.

You may opt out of promotional communications at any time using the unsubscribe or opt-out option provided in the communication or by contacting us.

Transactional communications relating to your orders, payments, deliveries, returns, refunds, or account may still be sent when necessary.

7. Data Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, misuse, alteration, disclosure, loss, or destruction.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

8. Data Retention

We retain personal information only for as long as reasonably necessary to fulfil the purposes described in this Privacy Policy, provide our services, resolve disputes, maintain business records, and comply with applicable legal, accounting, tax, and regulatory requirements.

When personal information is no longer required, we may securely delete or anonymise it, subject to applicable law.

9. Your Privacy Rights

Subject to applicable law, you may have rights relating to your personal information, including the ability to:

• Request information about the personal data we process
• Request correction or updating of inaccurate information
• Request deletion or erasure of personal information where applicable
• Withdraw consent where processing is based on consent
• Raise a grievance regarding the handling of your personal information

To exercise an applicable privacy right, please contact us using the details provided below. We may need to verify your identity before processing certain requests.

10. Children's Privacy

Our website is intended for customers who are legally capable of entering into transactions or who use the website under the supervision of a parent or legal guardian.

We do not knowingly seek to collect children's personal information contrary to applicable law.

11. Third-Party Links

Our website may contain links to third-party services.

ELEFAE is not responsible for the privacy practices, security, or content of third-party websites. We recommend reviewing their privacy policies before providing personal information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, business practices, technology, or applicable laws.

The latest version will be published on this page with the updated “Last Updated” date.

13. Contact Us

For questions, concerns, grievances, or requests relating to this Privacy Policy or your personal information, please contact: